TOP 100

Compared to previous years, we have made one change: sectors that are less popular overall are now treated more fairly.

Some sectors always do worse than others, which is why the leaders in these sectors used to end up low in the rankings and sometimes they didn’t even make the top 100. This year, we have decided to take a different, fairer approach to building the ladder. First, we determined the ranking inside each sector and incorporated the top two thirds of each sector into the final ranking. Then, we used each brand’s total customer experience score to create the final ladder.

Firm evaluation
Only brands from selected sector
  1. 1
    Air Bank
    8.24
  2. 2
    Manufaktura
    8.40
  3. 3
    Zásilkovna
    8.12
  4. 4
    Fio banka
    8.12
  5. 5
    Dr.Max
    8.11
  6. 6
    Rohlík.cz
    8.11
  7. 7
    IKEA
    8.08
  8. 8
    Česká spořitelna
    8.06
  9. 9
    Sephora
    8.03
  10. 10
    Globus
    8.03
  11. 11
    Zalando
    8.02
  12. 12
    MONETA Money Bank
    8.01
  13. 13
    Košík.cz
    7.97
  14. 14
    Tchibo
    7.97
  15. 15
    Luxor
    7.97
  16. 16
    DM
    7.94
  17. 17
    GECO
    7.93
  18. 18
    Yves Rocher
    7.92
  19. 19
    Benu
    7.91
  20. 20
    Starbucks
    7.90
  21. 21
    Cinema City
    7.88
  22. 22
    Knihy Dobrovský
    7.87
  23. 23
    Spotify
    7.87
  24. 24
    About You
    7.86
  25. 25
    Tank ONO
    7.86
  26. 26
    Pepco
    7.85
  27. 27
    FOTOLAB
    7.82
  28. 28
    Mobil.cz
    7.82
  29. 29
    Sklizeno
    7.81
  30. 30
    Hornbach
    7.80
  31. 31
    Slevomat
    7.80
  32. 32
    Booking.com
    7.78
  33. 33
    Notino
    7.77
  34. 34
    Decathlon
    7.77
  35. 35
    Československá obchodní banka
    7.77
  36. 36
    Teta drogerie
    7.76
  37. 37
    DATART
    7.75
  38. 38
    Cinestar
    7.75
  39. 39
    Levné knihy
    7.75
  40. 40
    PayPal
    7.74
  41. 41
    H&M
    7.73
  42. 42
    Czech Computer
    7.73
  43. 43
    Rossmann
    7.72
  44. 44
    Pandora
    7.71
  45. 45
    PPL
    7.71
  46. 46
    Lidl
    7.71
  47. 47
    DPD
    7.70
  48. 48
    UGO
    7.69
  49. 49
    Ovocný Světozor
    7.67
  50. 50
    Netflix
    7.67
  51. 51
    Airbnb
    7.66
  52. 52
    Pompo
    7.66
  53. 53
    Poštovní spořitelna
    7.66
  54. 54
    New Yorker
    7.62
  55. 55
    Fruitisimo
    7.61
  56. 56
    Heureka
    7.60
  57. 57
    Marks and Spencer food
    7.59
  58. 58
    ČSOB Pojišťovna
    7.59
  59. 59
    Reserved
    7.59
  60. 60
    Raiffeisenbank
    7.58
  61. 61
    Sportisimo
    7.58
  62. 62
    Alza
    7.58
  63. 63
    Innogy (dříve RWE)
    7.58
  64. 64
    Kaufland
    7.57
  65. 65
    Komerční banka
    7.57
  66. 66
    Deichmann
    7.56
  67. 67
    Albi
    7.54
  68. 68
    JYSK
    7.53
  69. 69
    Leo Express
    7.52
  70. 70
    Zara
    7.48
  71. 71
    Stavební spořitelna České spořitelny
    7.47
  72. 72
    Bageterie Boulevard
    7.46
  73. 73
    mBank
    7.45
  74. 74
    DIRECT Pojišťovna
    7.44
  75. 75
    Allianz pojišťovna
    7.42
  76. 76
    Kooperativa pojišťovna
    7.41
  77. 77
    Regio Jet (Student Agency)
    7.41
  78. 78
    Potrefená husa
    7.40
  79. 79
    Wolt
    7.39
  80. 80
    Ticketportal
    7.39
  81. 81
    Generali Česká pojišťovna
    7.38
  82. 82
    DámeJídlo.cz
    7.38
  83. 83
    T-Mobile
    7.36
  84. 84
    Exim Tours
    7.34
  85. 85
    HBO Max
    7.33
  86. 86
    Raiffeisen stavební spořitelna
    7.32
  87. 87
    ČSOB Stavební spořitelna (dříve ČMSS)
    7.29
  88. 88
    Tipsport
    7.28
  89. 89
    Penny Market
    7.27
  90. 90
    Tesco
    7.27
  91. 91
    Fortuna
    7.26
  92. 92
    Blue Style
    7.24
  93. 93
    ČEZ
    7.22
  94. 94
    CK FISCHER
    7.21
  95. 95
    Uloženka
    7.20
  96. 96
    E.ON
    7.18
  97. 97
    Flixbus
    7.18
  98. 98
    Uber
    7.17
  99. 99
    Vodafone
    7.16
  100. 100
    Smartwings
    7.16