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OH MY, AI!

The Top 100 of Customer Experience
in the Czech Republic

Take a look at the results
AI

CX in various sectors

See how different sectors of the Czech economy fare.

Financial Services Grocery Retail Travel and Hotels Entertainment and Leisure Logistics
Non-Grocery Retail Restaurants and Fast Food Telecommunications Utilities
The TOP 100

Put that AI on a leash: in business and in ethics

Artificial Intelligence is certainly THE buzzword of the year, but only a fraction of those talking about it have actually managed to use it in ways their customers...

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General market trends

In each sector, this year’s results are very similar to last year’s, with no significant improvements to speak of. In fact, performance has dropped slightly in two key metrics...

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KPMG Discovery

Six pillars of customer experience

The customer’s experience can be described with six CX pillars.

A PrAgmatIc Take

Customer experience in the Czech Republic has declined due to prices. Personalisation and AI can help overcome inflation and improve customer relationships without ethical risks.

3-point NPS
drop across
the market
CX improvement
in 2 sectors
only
AirBank
victorious
again
Four banks
make top 10
T-Mobile climbes
54 spots
A total of 52,259
opinions collected
Personalization
is the most
powerful pillar
Brands rated by
5,020 participants
Čeština

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